<p><span style="color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"> The main guidelines are to make sure the EDU message is first. We can mention financial aid in the content of an email or display ad, but we need to lead with EDU. I.e. Earn your degree and you may qualify for financial aid.</span><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><span style="color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;">• Email “From” and “Subject” lines can use different verbiage, but CAN NOT use language that includes: Financial Aid/scholarships, Promised job opportunities or salary, “Career(s),” School brand names, or incentivized offers (free laptops or gift card) - Approved subject line examples are: Pursue your dream by earning your degree, Find the right college for your degree today, Get the education that fits your interests, Flexible degree programs for working professionals - Start Today.</span><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><span style="color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;">• No sense of urgency—we need to avoid words like notification, notice, limited time, funds are limited, etc. Anything that suggests that the user may ‘miss out’ on the opportunity.</span><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><span style="color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;">• The schools are also sensitive to superlatives like “top” schools or “best” programs.</span><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><br style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;"><span style="color: rgb(102, 102, 102); font-family: Arimo, sans-serif; font-size: 12px;">• Not Allowed: NO Incentivized, NO Classified Ads, NO SMS, NO Tradename Bidding, NO Co-Registration, NO Adult traffic<br></span><br><br><br><label class="affoffer-allowe-traffic" style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; display: block; max-width: 100%; margin-bottom: 3px; font-weight: 700; color: rgb(51, 51, 51); font-size: 14px; margin-top: 13px; font-family: Arimo, sans-serif;"><em class="bg-sm" style="box-sizing: border-box; padding: 0px; outline-style: initial; outline-width: 0px; list-style: none; background: url("../images/iferox-sprite.png") -333px -735px no-repeat; display: inline-block; width: 16px; height: 16px; position: relative; top: 5px;"></em>Allowed Traffic</label><span style="box-sizing: border-box; padding: 0px 0px 0px 20px; outline-style: initial; outline-width: 0px; list-style: none; color: rgb(102, 102, 102); display: block; font-family: Arimo, sans-serif; font-size: 12px;">Banner/Display,Contextual,Email,Mobile,PPC,PPV/CPV,Search PPC,SEO,Social Ads,Social Media</span></p>